Modernize data. Humanize technology. Revolutionize marketing for the AI era.
We’re a team of seasoned marketing and data experts on a mission to help global brands unlock the true potential of AI. We blend deep operational know-how with cutting-edge AI strategies that actually deliver value.
Simplify, streamline and supercharge your marketing operations.
Streamline Systems
We replace or enhance your rigid, centralized platforms with flexible, scalable solutions tailored to your needs and ambitions
Accelerate Innovation
We use AI to lower the marginal cost of creating new applications and processes, enabling fast, efficient, and scalable experimentation
Automate Workflows
We break down complex enterprise processes, automate them with AI agents, then orchestrate, manage and mitigate risk to ensure seamless and secure execution
Real solutions.
Not slideware.
"Their expertise has given us sharper insights and greater confidence at the intersection of marketing, data, and AI in just a few months... more than we’ve seen in years."
Barbra Sainsurin — Global Executive Director, Brand & Digital Marketing
Technology was supposed to make things better...
How it was supposed to work
First-party data and investments into marketing technology stacks were supposed to act as a force multiplier for brands.
How it actually turned out
Data & technology management ballooned and become overwhelming,
with marginal improvements in CX and ROI not living up to expectations.
Meanwhile teams have become servants to technology
Technical housekeeping has come to dominate and overshadow more and more of marketing, leaving less and less space for strategy and innovation.
The solution
Let Anthrologic return your focus to maximizing CX and ROI. Simplify, streamline, and supercharge your marketing operations and make technology a force multiplier again.
Technology was supposed to make things better.
How it was supposed to work
First-party data and investments into marketing technology stacks were supposed to act as a force multiplier for brands.
How it actually turned out
Data & technology management ballooned and become overwhelming, with marginal improvements in CX and ROI not living up to expectations.
Meanwhile teams have become servants to technology
Technical housekeeping has come to dominate and overshadow more and more of marketing, leaving less and less space for strategy and innovation.
The solution
Let Anthrologic return your focus to maximizing CX and ROI. Simplify, streamline, and supercharge your marketing operations and make technology a force multiplier again.
Delivering a positive return for you in year one
Advisory Services
Identifying targeted opportunities to use AI for cost savings and growth
Solution Design & Deployment
Implementing custom, integrated solutions that fit seamlessly into existing marketing workflows
Custom Agent Development
Building specialized AI agents and models tailored to individual brand needs
Experienced industry minds
Our leadership team brings decades of hands-on experience tackling complex marketing and technology challenges for Fortune 500 brands.
Tyler Pietz
Co-Founder & CEO
Tyler is a 15-year veteran of the marketing and advertising industry, having held a variety of global leadership roles across both services and technology firms including Interpublic Group and Rakuten.
Most recently, he founded and led the global data practice at MediaMonks / S4 Capital–managing a $100M+ P&L and over 500 employees globally–and signing clients such as Amazon, Coca-Cola, Diageo, LG, Mondelez, SalesForce, SC Johnson and many more.
Tyler holds an MBA from the University of Michigan, and a B.S. from Drexel University.
Tyler Pietz
Co-Founder & CEO
Adrian Domek
Co-Founder & COO
Hailing from Aspen, Colorado, Adrian’s leadership is inspired by a daily connection to the natural world’s elegant simplicity. With 15 years of experience in martech, adtech, and data—including leading the Global Data Practice at S4 Capital/MediaMonks and working with clients like Mondelez, Pandora, and Visa—Adrian excels at making the complex simple and achievable.
Holding a B.S. in Biochemistry and Neuroscience from Albion College and an M.A. in Analytical Philosophy from Wayne State University, Adrian brings a unique blend of scientific rigor and philosophical insight to breaking down intricate challenges into essential components. Paired with cutting-edge technology, this approach helps Fortune 100 clients achieve transformative results.
Adrian Domek
Co-Founder & COO
Alex Gwin
Co-Founder & CGO
With 20+ years of expertise in digital media, marketing, and technology, Alex has driven innovation within the retail, consumer goods, non-profit, technology, and telecom sectors.
His expertise in advising digital transformation, building in-house capabilities, and leveraging data-driven strategies has delivered award-winning results for global powerhouses like T-Mobile, Amazon, Diageo, Dell, Mars, and Beiersdorf. He most recently led the US Data & Digital Media Consulting practice at MediaMonks / S4 Capital after having prominent roles within Omnicom across the U.S. and Asia-Pacific.
Alex holds a B.S. in Advertising from the Moody College of Communication at The University of Texas at Austin.
Alex Gwin
Co-Founder & CGO
Scott Yacko
Co-Founder & CTO
Scott’s 20+ year technology career began in factory automation and aerospace engineering, with leadership roles at GE and Honeywell.
Since pivoting to advertising in 2011, he has co-founded several martech startups including Vuurr (creator of TwimlBin which was acquired by Twilio in 2015) and Ringtrail (winner of Meta’s Innovation Spotlight Award in 2016). Scott previously served as S4 Capital’s SVP of Data Science & ML, building machine learning solutions for clients such as Google, Meta and Philips.
Scott holds a B.S. in Mechanical Engineering from the University of Illinois at Urbana-Champaign.